Our Story

Everyone has a story. One day you’re following the prescribed path only to find it has veered from the course. But as you follow the unforeseen trail, you begin to realize that perhaps your whole life has prepared you for the destination. You couldn’t have planned it, and you certainly never dreamed it.

Urbanwalls is our story—our unexpected path that has filled our lives with so much beauty. 

In 2009, after the birth of our second son (Max), I was searching for a creative outlet where I could put 10 years of graphic design and print experience to work. As a stay-at- home mom with a husband who often traveled, I didn’t have a ton of spare time…but I did have nights and a rather large cutter taking up space in the garage.

On a whim, I decided to design a few wall decals—decals that I would actually want to hang in my own home, nothing tacky or dated. After experimenting with the cutter to create my own designs, I listed a few on Etsy. Maybe others were searching for a way to make their homes a little brighter, their spaces more individualized? I woke up the next morning with my first sale and I thought, “Well…I guess it’s time to invest in some vinyl.”


Fast-forward a few years. With the arrival of our baby girl, my husband Paul quit his job to specialize in marketing and production for our Urbanwalls, now a full-fledged family company. Together, we learned how to nurture and grow a business from the ground up. With the help of amazing brands, a network of geniuses, a great team, and hundreds of influencers who came alongside to partner with us, Urbanwalls has taken on a life of its own…one I never pictured that night as I bent over my old clunky cutter in the garage.

But something that will never change is our love for a well-designed space. Using our kids as inspiration, I always ask myself what’s missing from the children’s décor and the little overlooked nooks in my own home. What kind of designs would turn a house into a home, an office into an oasis? 

With the appeal of wallpaper and a level of permanence that supports designer ADD, we’re continually creating decals that allow changes and swaps to décor (without hurting any walls). From designers to those who claim no creativity, we enable our customers to think outside of the box, inspiring them to fall in love with the spaces that surround them.



Q: How many decals will fit my wall?

A: The sky is the limit. Well, to be fair, the ceiling is probably the limit. But how many decals will fit in a specific space totally depends on your vision for spacing and placing them. Your best (and safest) bet would be to plot your design using a measuring tape and pencil to ensure you’re ordering the correct number of decals.

Q: Do the decals work on textured walls?

A: It depends on the type of texture. However, since every textured wall is different, we cannot guarantee the decals will stick properly. But there’s good news! We’re more than happy to send a sample decal to test on your wall. To give it a test drive, please contact info@uwdecals.com with your shipping address.

Q: My shipment has been damaged in transit, what should I do?

A: We are so sorry to hear that! Fortunately, the vinyl decal is super resilient. Unless the decal itself has been ripped or torn, it will still adorn your walls as lovely as you imagined. But if you attempt to apply it to the wall and realize it has been damaged in shipping, please contact us so we can help you find a solution.

Q: Do we accept exchanges and returns?

A: Because all Urban Walls decals are made to order, we review returns and exchanges on a case by case basis.

Q: I've just painted my walls—how long should I wait to install my decals?

A: Go you! You are a decorating master. As hard as this may be for a checklist queen like yourself, we suggest allowing 30 days before decal application on a freshly painted wall. The paint needs to curate before the decals are applied. The last thing you want is for a decal to curate with your paint, thus damaging the wall when you eventually decide to swap ‘em out for a fresh look.

Q: Can decals be re-used?

A: Our decals are meant for one-time application. However, our decals can be removed easily with absolutely no damage to your walls. Besides, we both know you’re going to want to try new decals anyway!

Q: Will using the decals cause damage to my walls?

A: No way! All of our decals are made from a material that is meant for indoor use and are easy to apply and remove. Good news for those of us that get a little design ADD.

Q: I live in Vancouver. Can I pick my order up to save on shipping?

A: Yes! We now offer local pick-up from our studio in Gastown to save on shipping costs. Please email info@uwdecals.com before placing your order to arrange pick up time. We’re looking forward to meeting you!